The Shoemaker’s Son (or what happens when a social media manager has a blog)

I started this post the other night while doing three things at once: eating dinner, paying bills, and cooking bacon for this soup (YUM!). Dinner wasn’t anything remarkable but I very nearly paid my phone bill twice because I wasn’t focusing on any one thing. The TV was on too, but what I was watching, I have no idea…it often just serves as background noise. But that multitasking to the point of distraction is so typical. I’m always juggling, I swear. If it isn’t work and school, it’s school and sleep, or work and the whisper of a social life i have these days.

With so much juggling going on, it’s no wonder that some things never get done. Like updating this space. It’s clear that my blog gets neglected, since the last time I posted was when I was off my bike for weeks after my crash. And that post was about my crash since I used the space to explain it to anyone who asked instead of having to repeat myself a hundred times. But back to the point: this blog really is the embodiment of the shoemaker’s son. I spend all day developing social media strategies and content for the brands I love at work, that by the time I get home and get the basics of life under control, I don’t have many (any?) brain cells left to pour into this space. It gets woefully neglected and I go four to six months between posts just because I create content all day, and coming home and doing it for a few hours at night isn’t relaxing.

The sad part is, I have a list of ‘posts I’d like to write’ scribbled on my bathroom mirror (with Crayola’s Window Markers that I ADORE!!). I’ll see the list before I get in the shower, and actually write snippets of posts in my head in the shower, but by the time I get to a point where I can either capture the thought or have a clear enough head to focus, it’s gone.

So how do you find the time to update your own personal space when you do it for others all day long? What motivates you? How do you make sure it’s a priority (or at least getting some of your brain space) when there are so many other things that need to be done? Please share your tips, links to your own posts, and ideas because I clearly need some help.

And when you come by and the most recent post is six months old, yeah…that’s cause this blog belongs to someone who works in social media.